PROMEDIA is a video production company that brings the art and technique of wedding  videography to a new level of creativity and sophistication.

Talent, creativity and technical experience are essential in any production, but it takes a special shooting style and etiquette to preserve and capture the feel and special ambiance of a wedding. The work produced by Floriano Cabral, the creative force behind Promedia , shows an intuitive feel for telling the story in a moving and unpredictable fashion.

The discreet use of the camera, (minimum use of lighting), the tasteful use of images along with a crucial understanding for pacing as a motion picture editor together with an almost perfect use of music throughout that result in series of memorable events. It is all about capturing romance, emotion and laughter without one's presence being felt, qualities rarely seen in much of today's wedding videography.